This is from Brian Roemmele – Founder + Editor at Read Multiplex.
There is only one way.
Meet the competition on that level.
Do what they set out to do: make the AI open source.
Why?
Because the market will be moved by them at the lowest entry levels—and grasped by them at the highest. Ecosystems will form at kitchen tables, in garages, and in campus rooms around free access to performative models. That access creates a stickiness to the brand that can last a lifetime.
Instead, they cling to the idea that revenue must be extracted from the lowest entry point into their system.
This is short-term thinking.
It is lazy thinking.
It comes from people with naïve business experience and even thinner life experience.
Since the opening of the iPhone App Store, a generation of founders and venture capitalists has lived to replay the same tired success story: renting server time.
Exactly like the mainframe era of the 1970s.
That era is long dead.
OpenAI and Anthropic never got the memo.
There are dozens of far more substantial monetization systems that can be built around this new epoch of AI access.
I will not list them here (hire me and I’ll tell you).
They exist.
The tragedy is that the talent stack at both companies almost guarantees they will never see them—even when they ask their own models for solutions.
There is no moat that uniquely protects the base models we currently call LLMs.
A simple reality: every AI model will become good enough for 99% of use cases and collapse into low commodity access and pricing.
I predict this with clarity:
If they refuse to open-source the full weights for the entry-level market, they will be forced to subsidize usage below the cost of the electricity just to keep people on the platform—hoping someone buys the fries and the shake with the hamburger.
Let me make it so simple even an AI executive can understand it:
It makes better sense for the user to burn their own RAM, their own processor, their own GPU, and—most importantly—their own electricity running your model.
Read that again.
Read that again.
And now think.
I am not guessing.
This is the way it is going to be.
The only question is how fast the world catches up.
The magic of this period I call the Interregnum will belong to the new companies that form abstraction layers on top of what is now the electricity of computing: AI.
AI is electricity.
What we connect to electricity today is not just the lightbulb Edison imagined.
It is hundreds of trillions of motors—large and small—that power hundreds of trillions of systems, that also power hundreds of trillions of transistors we call computers… and yes, also lightbulbs.
I have had these conversations with people in the upper echelon of these companies.
They can’t understand the concept.
Yet they still grasp at a $20-a-month subscription from the common person, hoping that drop in the bucket will somehow monetize multi-billion-dollar investments.
It never will.
Hire the right people—people with real experience.
Encourage creativity instead of “yes, sir” to the CEOs.
Do that, and their names might still be known by their grandkids.

